FOLLOW-UP REPORT ON:
"MORE LIES & DECEPTIONS
CONCERNING KOSOVO"
Special Report
May 27, 1999
By S.R. Shearer
James Harff and Ruder-Finn Global Communicators
[Much of the material that has gone into this report was researched
by Gary Clem in Washington D.C.]
INTRODUCTION
In our last article, "More Lies and Deceptions Concerning Kosovo" [Vol.
8, No. 6 (May 24, 1999)] we promised to get back to you with regard
to a certain James Harff. We said:
"... Branco (a UN Portuguese army officer detailed to the United
Nations as an observer in 1991-'93) refers to the participation of
an American public relations firm which was evidently following the
Muslims around and advising them on how to "manufacture" incidents
which would elicit the support of the West insofar as their cause
was concerned. Branco refers specifically to a certain James Harff;
we will get back to you at a later date with regard to Harff."
We continued -
"... suffice it to say for now that the kind of PR firms that Harff
represents don't come cheaply. The work they engage in is not something
the Muslims of Bosnia - acting alone - could afford. Other money was
behind the work of Harff and his colleagues in Bosnia, and it isn't
difficult to make a pretty educated guess as to whose money - "Big
Oil's." After all, PR firms are a "marker," so to speak, of the elite,
not the masses, and most certainly not poor Muslims. And it's important
to bear in mind what PR work is all about - it's purpose is to skewer
the truth in favor of one's client. Isn't this what Harff all but
admitted he was doing when he told Branco that "... he was not being
paid to watch over public morals (i.e., to tell the truth); that his
work was not based on checking information ..." And be clear here:
Harff is just the tip of the iceberg of what "Big Oil" is up to in
the Balkans."
THE AMERICAN PUBLIC IS BEING HUSTLED
The
American public is being "hustled," and it's not "Minnesota Fats" that's
doing the hustling, but elites who are selling us all down the river
to preserve intact their various globalist economic agendas. These are
elites who view the American public as nothing more than cattle that
need to be "supervised;" they're people who divide the world into "us"
(i.e., the elites) and "them" (the rest of us; the "masses"
- people who need to be "managed" and "kept under control;" people who
need to be told what to do and when to do it). This is what the totalitarian
state is all about. The late Professor C. Wright Mills of Columbia writes:
"From almost any angle of vision that we might assume, when we look
upon the (American) public, we realize that we have moved a considerable
distance along the road to a mass society. At the end of
the road there is totalitarianism, as in Nazi Germany ..." [1]
Mills writes that in this kind of situation, a circumstance arises
insofar as the media is concerned where society is effectively divided
into two camps -
" ... the manipulators (i.e., the elite) with their mass media on
the one hand, and the people receiving their propaganda on the other
(i.e., the masses)." [2]
Mills continues,
"Under such conditions, it is not surprising that there should arise
a conception of public opinion as a mere reaction - we cannot say
'response' - to the content of the mass media. In this view, the public
is merely the collectivity of individuals (i.e., the cattle which
need to be "managed") - each (member of the mass) rather passively
exposed to the mass media and rather helplessly opened up to the suggestions
and manipulations that flow from these media." [3]
PUBLIC RELATIONS (PR) IN THE NEW GLOBALISM
It is precisely here that people like James Harff come into
the picture. It is the job of people like Harff and the PR firms they
represent to "manage" public opinion in the interests of the elite.
Harff is president of Ruder-Finn Global Communicators, a big PR firm
with offices in Manhattan and Washington D.C. Jeannie Toschi Visconti
writes in Il Manifesto (in an article entitled "Balkan Lies")
on the role of PR firms in the globalist world of today:
"In recent years a new method of waging war has evolved. It is cynical,
amoral, and dangerous, because it is capable of mobilizing and influencing
millions of people. It is called media war. The masters of this new
type of warfare are experts in communications and visual images; they
work out of sterile offices thousands of kilometers away from the
battlefield. Their weapons are computers, fax machines, an updated
card index with addresses, good contacts in the biggest TV networks
and newspapers and among politicians of the party in power. The operators
using this new methodology are called public relations agencies.
"Their operational technique is based on the exploitation of any
news of media significance, regardless of whether it is unverified,
which is fed to news agencies by fax machine. When the tension caused
by the rivers of paper and obsessive television pictures begins to
dissipate, a new story is served up to arouse public indignation once
more. The consequences are truly catastrophic because the true drama,
the cruelty of the three sides fighting in Bosnia and their internal
conflicts, as shown by the recent clashes between the Muslims in Bihac
(1991-'92), is supplanted by a make-believe drama. And all this has
very serious consequences: international public opinion and UN member
countries have already suffered from the negative effects. The TV
media and the press have responded with enthusiasm to the stimuli
provided by these communications experts, often casting aside professional
scruples in favor of sensationalism.
"The first example is the war in the Gulf. Kuwait (at the instigation
of "Big Oil") hired a large agency from Washington, which skillfully
created the image of its client as victim and revealed the perfidy
of Iraq's satraps. The United Nations imposed sanctions and a high-tech
war, all with international approval."
HILL AND KNOWLTON
Elaborating on this particulat instance, Marjaleena Repo[4] names the
PR firm responsible for the ruse played on the American people in this
particular case. It took place in front of a U.S. Senate Committee in
which the PR firm, Hill and Knowlton, manufactured an instance of "baby-killing"
by Iraqi soldiers in Kuwait in order to elicit American support for
Bush's planned ground offensive against Iraq during the Gulf War. She
writes:
"The world was shocked to find out that a PR firm, Hill and Knowlton,
had manufactured the 'incubator babies' incident in Kuwait which precipitated
the Gulf War: Iraqi soldiers ripping Kuwaiti babies out of incubators
in a genocidal fashion. Phony eywitnesses to this atrocity tearfully
testified in front of U.S. politicians and the media, adding to public
support for the subsequent bombing of Iraq and contributing hugely
to the demonization of the Iraqis, leaders and citizens alike. Even
Amnesty International was taken in by the falsehood, which was later
exposed as such, but only after the military damage was done.
RUDER-FINN
But Repo says that what Harff was up to in Bosnia makes the work of
Hill and Knowlton pale before it. She continues:
"Yet the shock of being duped (by Hill and Knowlton) soon wore off
and gullibility returned (to the American public). In no time another
American PR firm, Ruder Finn, working for the Croatian and Bosnian
separatists, publicly bragged that it had been able to turn world
opinion against the Serbs."
Visconti continues with regard to Harff:
"James Harff, director of Ruder & Finn Global Public Affairs, in
an interview with French journalist Jacques Merlino which was published
in his book, Les Verites Yougoslaves ne sont pas toutes bonnes
en dire (Albin Michel, Paris, 1994), talked about his new clients
and his (i.e., Harff's) strategy for success. According to Harff:
'Between August 2nd and 5th, 1992, the New York Newsday came
out with a lead story on (Serbian death) camps. We jumped at the opportunity
and immediately distributed it to three major Jewish organizations
- the B'nai B'rith Anti-Defamation League, the American Jewish Committee,
and the American Jewish Congress ... The engagement of Jewish organizations
on the side of the Bosnians was a superb poker play. Immediately thereafter,
we were able to associate the Serbs and the Nazis in the public's
mind ... It is not our job to verify information ... Our job is to
accelerate the circulation of news items which are favourable to us
... We are not paid to moralize ...'"
Regarding his coup concerning the American Jewish Congress, the Anti-Defamation
League and the American Jewish Committee, Harff[5] bragged to Merlino,
who was at the time Deputy Director of the network TV2 in Paris, France
(April of 1993):
"This (i.e., getting the three Jewish groups on board insofar as
the elite message concerning the Bosnian conflict was concerned) was
a 'sensitive matter', as "the Croatian and Bosnian (Muslim) past was
marked by real and cruel anti-Semitism. Tens of thousands of Jews
perished in Croatian camps [during the Second World War and the Albanian
Muslims had actually formed elite SS divisions in the service of Nazi
Germany - all this while the Serbs had heroically fought alongside
the Allies and protected the Jews] ... Our challenge was to reverse
this attitude (i.e., this history) and we succeeded masterfully.
"At the beginning of July 1992, New York Newsday came out
with the article on Serb camps. We jumped at the opportunity immediately.
We outwitted three big Jewish organizations.... That
was a tremendous coup. When the Jewish organizations entered the game
on the side of the [Muslim] Bosnians we could promptly equate the
Serbs with the Nazis in the public mind. Nobody understood what was
happening in Yugoslavia ... By a single move, we were able to present
a simple story of good guys and bad guys which would hereafter play
itself. We won by targeting the Jewish audience. Almost immediately
there was a clear change of language in the press, with the use of
words with high emotional content such as ethnic cleansing, concentration
camps, etc, which evoke images of Nazi Germany and the gas chambers
of Auschwitz."
THE HARFF INTERVIEW BY MERLINO
The actual interview[6] is as follows:
HARFF: For eighteen months we have been working for
the Republic of Croatia and Bosnia-Herzegovina, as well as for the
opposition in Kosovo. Throughout this period, we had many successes,
giving us a formidable international image. We intend to take advantage
of this and develop commercial agreements with these countries. Speed
is vital, because items favorable to us must be settled in public
opinion. The first statement counts. The retractions have no effect.
MERLINO: What are your methods of operation?
HARFF: The essential tools in our work are a card file,
a computer and a fax. The card file contains a few hundred names of
journalists, politicians, academics, and representatives of humanitarian
organizations. The computer goes through the card files according
to correlated subjects, coming up with a very effective targets.
The computer is tied into a fax. In this way we can disseminate information
in a few minutes to those we think will react (positively). Our job
is to assure that the arguments for our side will be the first to
be expressed.
MERLINO: How often do you intervene?
HARFF: Quantity is not important. You have to intervene
at the right time with the right person...
MERLINO: What achievement were you most proud of?
HARFF: To have managed to move the Jewish opinion to
our side. This was extremely delicate, as the dossier involved a major
danger. President Tudjman was too imprudent in his book, "Wastelands:
Historical Truth." A reading of his text could find him guilty
of anti-Semitism. In Bosnia, the situation was no better: President
Izetbegovic, in his book, "The Islamic Declaration," strongly supported
the creation of a fundamentalist Islamic state [in Bosnia]. Moreover,
the Croatian and Bosnian past was marked by a real and cruel anti-Semitism.
Tens of thousands of Jews perished in Croatian camps. So there was
every reason for intellectuals and Jewish organizations to be hostile
towards the Croats and Bosnians. Our challenge was to reverse this
attitude. And we succeeded masterfully.
At beginning of August 1992, the New York Newsday came out
with the affair of (Serb) concentration camps. We jumped at the opportunity
immediately. We outwitted three big Jewish organizations. B'Nai Brith
Anti-Defamation League, the Jewish Committee, and the American Jewish
Congress. We suggested to them to publish an advertisement in the
New York Times and to organize demonstrations outside the U.N.
This was a tremendous coup. When the Jewish organizations entered
the game on the side of the (Muslim) Bosnians, we could promptly equate
the Serbs with the Nazis in the public mind.
The dossier was a complex one. Nobody understood what was going on
in (former) Yugoslavia. The great majority of Americans were probably
asking themselves in which African country Bosnia was situated. But,
by a single move, we were able to present a simple story of good guys
and bad guys which would hereafter play itself.
We won by targeting Jewish audience, the right target. Almost immediately
there was a clear change of language in the press, with the use of
words with high emotional content, such as ethnic cleansing, concentration
camps, etc. which evoked inmates of Nazi Germany and the gas chambers
of Auschwitz. The emotional change was so powerful that nobody could
go against it...
MERLINO: But when you did all this, between 2 and 5
of August 1992. you had no proof that what you said was true. You
only had the two articles in Newsday.
HARFF: Our work is not to verify information. We are
not equipped for that. Our work is to accelerate the circulation of
information favorable to us, to aim them at carefully chosen targets.
We did not claim that there were death camps in Bosnia, we just made
it known that Newsday claimed it.
MERLINO: Are you aware that you took on a grave responsibility?
HARFF: We are professionals. We had a job to do and
we did it. We are not paid to moralize. And when the time comes to
start a debate on all of this, we have a clear conscience. For, if
you wish to prove that Serbs are in fact poor victims, go ahead, but
you will be quite alone.
HOAX UPON HOAX
Repo continues with regard to Ruder & Finn Global Public Affairs:
"The PR firm was piling hoax upon hoax. The famous story of Serb
concentration camps was built on a photo of a gaunt man surrounded
by others, staring at the viewer from behind barbed wire; surely an
image to chill one to the bones. It took years before a German journalist
Thomas Deichman, in an article titled 'The picture that fooled the
world', described how the famous photo was staged by its takers, British
journalists, who were photographing the inhabitants from inside barbed
wire which was protecting agricultural products and machinery from
theft in a refugee and transit camp; the men stood outside of it;
and at no time was there a barbed-wire fence surrounding the camp.
But by that time the image had done its deed, terminally slamming
the Serbs as genocidal mass murderers.
"There are countless other stories, all deliberately maligning the
Serbs to further the ends of military intervention. These stories
and photos of 'genocide' and 'ethnic cleansing' (a la Hitler)
in a civil war, in which Serbs are guilty as sin and others are their
innocent victims, are repeated ad nauseam by western reporters without
the slightest evidence, and have provided the ground for the public's
(hopefully only temporary) acceptance of the illegal and brutal war
against the sovereign nation of Yugoslavia. They continue after NATO's
bombing began, unabated, with new absurdities such as the suggestion
that the Serbs are really bombing themselves! Perhaps in the war crimes
court there will soon be a place for journalists and PR firms who
with their inflammatory reporting and fraudulent actions cause wars
to begin." [7]
WHAT HAPPENS TO HONEST JOURNALISTS
IN THE NEW WORLD OF THE ELITE MEDIA
Visconti continues by recounting what happens to those journalists
courageous enough to stand up against the elite media line:
"Journalists wanting to get to the bottom of news reports are few
and far between. One such journalist is Bernard Volker of the French
TV channel TF1. After the massacre of 5 February 1994, at the Sarajevo
marketplace Markale, which preceded a UN ultimatum to the Serbs and
threats of intervention by the West, this TV reporter (i.e., Volker)
was made privy to "confidential" UN information. Two days before the
expiration of the ultimatum, on February 11th, Volker stated on television
that he had learned from reliable sources that the cause of the massacre
was a mortar fired from Muslim lines (see our previous report to which
this is a follow-up). He specified that the news had been the subject
of a report sent to Lord Owen and the presidency of the CSCE, and
circulated to the foreign ministers of the European Union. A day later,
the United Nations and the French government, both in confusion, published
denials (of Volker's assertions) ... and a day after the official
... (denials), Volker was forced to make a retraction, after
the intervention of the Conseil Superieur de l'Audiovisuel
... (Volker) insisted on the quality of the source of his information
and the veracity of the news item. In any case, this same information
(i.e., that the massacre in the marketplace in Sarajevo resulted from
the Muslims and not the Serbs) was broadcast by Misha Glenny (author
of the most important book to date about the war in former Yugoslavia,
" The Fall of Yugoslavia", Penguin, 1993), on the BBC World Service.
According to him (i.e., Misha), the shell was fired from territory
within the Muslim lines.
"Jacques Merlino, deputy editor-in-chief of France's Antenne 2 network,
after writing about Timisoara and the Gulf War, pointed to the same
oversimplifications and exaggerations in the conflict in former Yugoslavia.
With great objectivity he brought to light the deliveries of arms
to the Croats and Muslims from Austria, Germany, Switzerland, and
the Vatican, and publicly stated some truths about the rapes and the
bread queue massacre in Vasa Miskin street in Sarajevo (ascribed "confidentially"
to the Muslims themselves, a claim also made by the British newspaper,
The Independent). The new director, Jean Pierre El Kabasch,
without any explanation removed him (i.e., Merlino) from his
position as special correspondent. At the same time, unidentified
humanitarian organizations (i.e., NGOs receiving money from elite
sources) demonstrated in front of Antenne 2, shouting: "Merlino, the
people are after your hide!"
"The Zurich weekly, Die Weltwoche, received the same treatment,
the same attacks and threats, after publishing on January 20th
an abridged version of the article by Peter Brock which appeared in
the American periodical Foreign Policy in December 1993. The
author, among other things, pointed out the superficiality of journalists
(like) ... two Pulitzer Prize winners, Roy Gutman and John Burns,
for irresponsible reporting and sensationalism, specifically about
"death camps" and "systematic rape" in Bosnia. In June, those same
pictures and articles were carried by Time Magazine (20 June
1994) in that week of great uncertainty. Roy Gutman, as indeed many
others, was known for writing his articles about Bosnia from Zagreb.
"Martin Lettmayer, a reporter for Stem TV, covered the war in former
Yugoslavia for various international networks and was moved by the
imprecisions and gaps in media stories to begin his own investigations.
On 10 March 1994, Die Weltwoche published a testimony under
the caption, "We simply believed, without questioning," which revealed,
among other things, how some of the author's prominent colleagues,
such as the celebrated Alexandra Stiglmayer, used information on such
gruesome themes as the "war rapes," gathered from sources which could
not be verified or were non-existent. Once again there was a loud
outcry from the Swiss press. In conclusion, here is a case all its
own. Vladimir Cerkov arrived in Belgrade in August 1993 to make a
documentary about the situation in Yugoslavia, and he showed in a
dispassionate and objective manner the historical and human reasons
which motivated all three sides. The film was aired by the TV station
of the canton of Ticino and set off a heated debate on the objectivity
of its contents; nevertheless, the Swiss television network broadcast
it at the scheduled time.
"A debate was organized with Sergio Romano, who had advised Cerkov
to approach RAI with his film. RAI 3 tuned it down. Giovanni Minoli
accepted it for RAI 2, but nothing ever came of it. Afterwards, the
documentary was sent to Arte TV Nova, a TV network with head offices
in Bonn and Paris. Here, too, the film was rejected after it had been
viewed by a committee which included among its members Bernard-Henri
Levy, author of some of the most brutal propaganda documentaries about
the war in Bosnia. It would be natural to ask ourselves: Is there
still any genuine freedom of the press left? Who will protect the
public from media manipulation?"
THE QUESTION BEFORE US
As we said in the report to which this article is a follow-up, all
this brings us back to the question that we asked ourselves at the beginning
of our investigation into the media circus of today's journalism, a
question which transcends - at least to a certain degree - the plight
of the Serbian people in what now appears their all but hopeless struggle
against elite Western power (a struggle which is bound to repeat itself
in other areas of the world and in other cultures in the years to come);
and that is:
"... have we become in fact nothing more than a cog in a machine
the elites have built for us? Is our reality of family, work, political
ideology, and even religion become only that which the elites feed
us?"
If so, we are truly in danger of our souls. Why? - because the kind
of realties that the elites would deign to spoon-feed us are certainly
not realities that would have anything to do with the Kingdom of God;
but just the opposite - snares meant to entrap us in the kingdom of
their world. If the elites have gained such mastery over the realities
that govern our daily lives, then we really have become nothing more
than a cog in their machine - a machine which may ultimately take us
all to hell (or at least dishonor) with it.
One of the most relevant and appropriate thoughts that Mills made in
The Power Elite which impacts what's going on in the world today
(and, ipso facto, our place in it) concerns the "... movement
of widely scattered little powers to concentrated powers ..." - from
small to big; from dispersed to consolidated, not only in the secular
world but in the religious world as well. This is what's happening when
Ford buys up Jaguar, when Chrysler merges with Mercedez, when Time/Warner
megers with CNN. This is what the European Community (EC) in Europe
is all about. This is what the World Trade Organization (WTO) is all
about. This is what NAFTA is all about. This is what globalism
is all about. But this is also what Joe Aldrich's "one city one
church" movement is all about too (Joe Aldrich is President of Multnomah
School of the Bible - a fundamentalist, Baptist school in Portland,
Oregon). This is what the "mega-church" movement is all about. This
is what the Promise Keepers are all about. This is what Rick Joyner,
Francis Frangipane, and the "Apostles and Prophets" are all about.
As things are going now, soon everything well be subsumed in the "whole"
the elites are creating; a world which will determine for us
the reality of our daily lives, our political ideology, even our religion
- and one which can lie to us without having to fear that we will
ever be able to discover that they are doing so. And we are closer
to that condition of things than most people would like to admit, especially
as we consider the "reality" the elites have been able to construct
insofar as what's going on in the Balkans. What's happened there is
instructive of what's going on everywhere! - in our domestic politics,
in the business world, even - as we have already indicated - in our
churches.
WE ARE NOW AT THE END OF THE AGE
We are now at the "End of the Age." The world is heading inexorably
towards a single conclusion - the creation, as it were, of one giant
entity ("REALITY") in which all of mankind, all of his
organizations, all of his corporations, all the nations of the earth,
all the cultures of this world, etc. will be incorporated into one vast
tightly-controlled Orwellian system in which all of us will be subsumed
and contained. This is what a fair reading of current events tells us,
and it's also what the Bible says:
"And I beheld another beast coming up out of the earth; and he had
two horns like a lamb, and he spake as a dragon.
"And he exerciseth all the power of the first beast before him, and
causeth the earth and them which dwell therein to worship the first
beast, whose deadly wound was healed.
"And he doeth great wonders, so that he maketh fire come down from
heaven on the earth in the sight of men,
"And deceiveth them that dwell on the earth by the means of those
miracles which he had power to do in the sight of the beast; saying
to them that dwell on the earth, that they should make an image to
the beast, which had the wound by a sword, and did live.
"And he had power to give life unto the image of the beast, that
the image of the beast should both speak, and cause that as many as
would not worship the image of the beast should be killed.
"And he causeth all, both small and great, rich and poor, free and
bond, to receive a mark in their right hand, or in their foreheads:
"And that no man might buy or sell, save he that had the mark, or
the name of the beast, or the number of his name. (Rev. 13:11-17)
Now in this connection, it's important to understand that the "image
of the Beast" is not some giant statue, as some Christians naively believe:
it's us! We are that image. As we are inexorably drawn into and
subsumed into the world structure the elites are constructing for us,
we come ever more to mirror the character of the elites; we become the
mirror image of those elites. And if their character is that of a wild,
ravenous beast, so will ours be also. This is what the Bible calls,
"the image of the Beast." And one of the "markers" of this image is
lies and deceit. Again, the Bible says:
"You are of {your} father the devil, and you want to do the desires
of your father. He was a murderer from the beginning, and {he}
does not stand in the truth, because there is no truth in him.
Whenever he speaks a lie, he speaks from his own {nature;} for he
is a liar, and the father of lies." (John 8:44)
Again, how close are we? - well, you answer that question. As for us
in Antipas, the lies and deceit that have marked our involvement in
the Balkans makes the answer to that question pretty obvious. God
help us all to wake up to what's happening to us before it's too late.
God bless you all!
S.R. Shearer
Antipas Ministries
FOOTNOTES
- Power Elite, pg. 304.
- Power Elite, pg. 305.
- Power Elite, pg. 305.
- Marjaleena Repo is a free lance writer with a special interest
in justice issues. She is also the national organizer of Citizens
Concerned About Free Trade, an organization concerned about the survival
of the Canadian nation. She lives and works in Saskatoon and Toronto
(Canada).
- In April 1993 on French television, James Harff, the director of
Ruder Finn, described his proudest public relations effort as having
"managed to put Jewish opinion on our [Croatian and Bosnian] side."
- an extract of an interview conducted by Mr. Jacques Merlino (Deputy
Director of the network TV2, Paris, France) with James Harff (Director
of Ruder Finnss Global Public affairs section), which took place
in October 1993.
- From Les Verites Ne Sont Pas Toutes Bonnes A Dire (The Truth
from Yugoslavia is not being Reported Honestly), by Jaqcues Merlino,
published by Albin Michel Paris, 1993.]
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